Events: The core of Google Analytics 4 | Marketing Academy by Simon

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Master Google Analytics 4: The Ultimate Step-by-Step Success

Google Analytics 4 - Goals, Setup & Strategy

Events: The core of Google Analytics 4 (6:16)
Conversions: Defining our goals in GA4 (1:46)
Automatically tracked events by Google (3:22)

Scenario 1 - GA4 Account Creation & Installation by Developer

Installation by Developer and Access (2:29)

Scenario 2 - GA4 Account Creation by Us & Installation by Developer

Creating a Google Analytics 4 Account (1:54)
If Reports are not displaying as shown (2:37)

Additional Events & Actions We Perform

Process of adding additional events & conversions (3:57)
Configuration - Trick to measure even better (3:39)
Connecting with Google Search Console and Google Ads (3:39)
Verifying that everything is being measured correctly (1:09)

Questions about Installation & Functionality

Can one day GA4 work while the other doesn't? (1:22)
Is GA4 very different from Google Analytics Universal? (1:18)
Will the old Google Analytics Universal be discontinued? (1:00)
I have set up the new GA4, but I still see a notification that it will be discon (0:27)
Can Google Analytics 4 be installed automatically? (2:17)
Who should install Google Analytics 4? (0:36)

GA4 Data Analysis & Insights

2 Types of Data (0:28)
Home - The main data overview (2:47)
Report Snapshot - Familiarizing with all Reports (10:01)
Key Traffic Channels - Default channel (8:39)
RealTime - Our site in real-time (3:33)
Acquisition Pillar - Origin analysis (4:58)
Exporting Tables and Conversion Rate (2:50)
Download Demo Report for Practice (Channels & Conversions Rate) (0:10)
Additional Filters for Additional Insights such as Age, Gender, Time, etc. (3:19)
Download Demo Report for Practice (Channels & Age Metrics)
Important Metrics for E-commerce & Hotels (6:05)
Download Demo Report for Practice (Average cart - Checkout / Session etc)
Measuring Advertising Effectiveness (1:47)
Engagement - Metrics, Measurements, Tips (3:18)
Monetization - Metrics, Measurements, Tips (6:19)
Download Demo Report for Practice (Monetization)
User Attributes - Analyzing Visitor Characteristics (2:23)
Download Demo Report for Practice (Interests)
Sales, Paths, and Sales Measurement Models (5:29)
Download Demo Report for Practice (Conversions & Average Cart)

I am always here to help

I'm Here to Help You Succeed (0:22)
Your Feedback Matters (0:24)

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Events: The core of Google Analytics 4

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