Identifying brand values, vision, tone, and archetype | Marketing

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Brand Storytelling in the Age of AI

Introduction to Brand Storytelling in the AI Era

What is brand storytelling and why it matters (1:51)
The evolution of storytelling: From analog to algorithm (2:25)
The role of authenticity and emotion in brand narratives (2:07)
How AI is transforming creative processes (2:49)

Understanding AI in the Creative Workflow

What is AI: Brief intro to generative AI, NLP, and machine learning (2:32)
Common AI tools used in branding and content creation (e.g., ChatGPT, Midjourney (2:51)
Ethical considerations & risks (bias, over-automation, deepfakes) (3:01)

Defining Your Brand’s Core Narrative

Identifying brand values, vision, tone, and archetype (2:37)
How AI can assist in brand discovery and persona mapping (3:02)
Using AI to analyze competitors’ brand stories (2:57)

Using AI for Copywriting & Story Creation

Writing taglines, origin stories, product descriptions, and brand manifestos (3:30)
Prompts and templates for effective storytelling with AI (3:00)
Fine-tuning AI output for tone, audience, and authenticity (3:15)

Visual Storytelling with AI

Tools for AI-generated imagery and video (Midjourney, Runway ML, D-ID) (3:01)
Creating branded visuals that match your narrative (3:02)
Combining copy and visuals for cohesive brand storytelling (3:06)

Storytelling Across Channels

Adapting AI-generated content for social media, websites, and ads (3:02)
AI for scripting video content, reels, and short-form storytelling (3:13)
Personalization with AI: Email, chatbot, and website experiences (3:22)

Measuring Impact & Optimizing with AI

Tools to track performance of story-driven campaigns (3:30)
How AI can analyze engagement, sentiment, and feedback (3:03)
Iterating and improving stories with data-driven insights (3:00)

Real-World Case Studies & Brand Applications

Examples of brands using AI for storytelling (Nike, Coca-Cola, startups) (3:19)
What worked, what didn’t, and what you can apply (3:41)
Workshop: Review and critique an AI-powered campaign (4:26)

Hands-On Projects & Exercises

Create your brand story using AI tools (3:44)
Design a visual campaign with AI-generated content (4:05)
Peer feedback & AI-assisted iteration (3:23)

Building Your AI Storytelling Toolkit

Top AI tools for brand creatives (3:57)
Prompt libraries and inspiration sources (4:38)
Creating your own brand storytelling system with AI (4:34)

I am always here to help

I'm Here to Help You Succeed (0:22)
Your Feedback Matters (0:24)

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Identifying brand values, vision, tone, and archetype

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