Learn how to analyze website traffic and user behavior using Google Analytics 4 (GA4), Google’s powerful analytics platform. This hands-on course teaches you how to set up, configure, and effectively use GA4 to drive data-informed decisions. Understand GA4’s event-based model, track key events, set up conversions, and integrate with tools like Google Ads. Explore reports, user journeys, and custom features such as dimensions and audiences. Ideal for marketers, business owners, and analysts—no prior experience required. By course end, you'll confidently navigate GA4, interpret insights, and improve marketing performance. Created by a Google PREMIER Partner (top 3% globally), this course is fast, practical, and focused. Learn to use GA4 alongside all digital channels to maximize ROI—with ongoing personalized support included.