Brand Storytelling in the Age of AI

Unlock the future of brand storytelling with AI. This course guides you through the principles and practice of crafting compelling brand narratives in the age of artificial intelligence. Explore how AI transforms creative workflows—from copywriting to visual storytelling—using tools like ChatGPT, Midjourney, and Runway ML. Learn to define your brand's voice, values, and visuals with the help of generative AI, and discover how to personalize content across digital channels. You'll dive into ethical considerations, analyze real-world case studies, and complete hands-on projects that bring your ideas to life. Whether you're a marketer, entrepreneur, or creative, this course equips you with the skills to build authentic, AI-powered brand stories that connect and convert. Perfect for professionals ready to harness AI as a strategic partner in storytelling.
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Course content

11 sections | 33 lessons