Mastering the Keyword Planner Tool | Marketing Academy by Simon Koss

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Google Ads Search - Achieve Real Results from the Search Engine

Google Ads Search & Quality Score

Unlock the Secrets to Google Ads Success (2:04)
The Power of Google Ads: Why It’s Your #1 Advertising Tool (4:25)
7 Advertising Spots: Winning 1st Place—It’s Not Just About Money (3:35)
Master Quality Score: Spend Less, Rank Better (2:30)
Relevance Rules: The Ultimate Guide to QS1 (2:46)
Is Your Ad Engaging Enough? Understanding QS2 (2:38)
The Role of Your Website in Ad Success (QS3) (1:44)
When Competitors Keep Clicking: What Happens to Your Ads? (2:04)
Myth-Busting: Can You Trick Google? (2:01)
Downloadable Notes: Master Section 2

Structuring Your Google Ads Account the Right Way

The 3-Level Tree: Campaigns, Ad Sets, and Ads—With Examples (7:52)
Optimizing Your Structure: How Many Campaigns and Ad Groups to Create (4:01)
Downloadable Notes: Key Takeaways from Section 3

Ordering Keywords from Google

3+1 Ways to Target Keywords: Find the Best Strategy for You (6:30)
Broad vs. Phrase Match: When (If Ever) They’re Worth It (3:22)
Downloadable Notes: Master Section 4

Keyword Research for Google Ads Search

Mastering the Keyword Planner Tool (3:23)
Keyword Research (Before Processing): Downloadable Excel File
Choosing the Right Keywords: A Step-by-Step Guide (4:13)
Keyword Research (After Processing): Downloadable Excel File
Budget Constraints: What to Do When Google Asks for Too Much (1:29)
Troubleshooting: Why Isn’t the Keyword Planner Showing Results? (1:06)

Keyword Planner Examples – Your Ready-to-Use Templates

Unlock Success: Legal Services Keyword Templates to Download
Boost Leads: Insurance Market Keyword Examples Ready for You
Finance Industry Insights: Download High-Impact Keyword Sets
Job Search Success: Employment Services Keyword Templates
Dominate the Market: Real Estate Keyword Lists to Download
Empower Learning: Education Industry Keywords for Download
Inspire Wanderlust: Travel Industry Keyword Templates
Simplify Relocation: Moving Company Keywords at Your Fingertips

Before You Begin – Set Up for Success

Starting Fresh: Create Your Google Ads Account from Scratch (3:06)
Step Up: Switch to Expert Mode for Maximum Control (1:14)
Money Matters: Mastering Billing, Invoices, & Payment Settings (3:04)
Team Access Made Easy: Managing Admins, Users, and Settings (3:52)

SEARCH CAMPAIGNS – Your Ultimate Blueprint to Winning Ads

Master the Basics: Perfecting Search Network Targeting, Types, and Naming (3:30)
Choose Wisely: Unlocking the Perfect Bidding Strategy for Your Goals (2:52)
The Power Duo: Mastering the Two Clicks That Matter Most (0:58)
Dominate Locally & Globally: 7 Game-Changing Ways to Target by Location & Langua (2:40)
Smart Settings: How Ad Scheduling & Extras Drive Results (1:06)
Pinpoint Precision: Ad Group and Keyword Targeting Made Simple (1:41)
Crafting Click-Worthy Ads: Secrets to Responsive Search Success (3:59)
Struggling Ads? Here’s What to Do When Ad Strength Falls Short (2:11)
Budgets & Trackers: Google’s Tools to Set You Up for Success (3:02)
Keep it Fresh: Updating Campaigns & Adding Winning Elements (2:49)
Boost Your Score: Add These 5 Assets for Maximum Quality (4:49)

Google Ads Search Metrics & Performance – Unlocking Your Best Ad Strategy

Level Up: Actions to Access Extra Measurement Data (3:00)
Campaign-Level Insights: How to Analyze Results Like a Pro (5:11)
Real-World Practice: Analyze Results + 25 Targeted Questions
Ad Group Mastery: Evaluating Performance for Better ROI (2:11)
Hands-On Learning: Practice Results + 30 Expert-Level Questions
Ad-Level Breakdown: Evaluate and Optimize Like a Specialist (3:08)
Interactive Drill: Real Data + 34 Strategic Practice Questions
Keyword Power: Evaluating Results & Unlocking Quality Scores (5:01)
Practice Makes Perfect: Real Data + 40 Advanced Questions
Competitive Edge: Comparing Metrics with Competitors (5:02)
Sharpen Your Skills: Real Results + 35 Focused Practice Questions

How to beat the competition with Google Ads Search in 7+1 steps

Understand the competition metrics [step 1] (2:25)
How to check the Quality Score [step 2] (2:51)
Find the bid price for your keywords [step 3] (4:52)
Calculate the monthly budget you need for 1st spot & 100% impression share [4] (3:51)
Do you really need the 1st position? [step 5] (2:00)
Are you ready for a bid war? [step 6] (2:01)
Automated Rules: Get Informed by email when changes needed [step 7] (3:55)
Automated Rules: Make automatic changes to keep 1st spot [bonus] (3:47)

Dynamic Keyword Insertion Ads & Strategy

How to use Dynamic Keyword Insertion Ads (3:32)
Combine Dynamic Keywords & Landing Pages (3:23)
Exemple of Use of Dynamic Keywords & Landing Pages (1:54)

Examples of Successful Ads & How to Create Them

Example for Dog Collar Company in Australia (11:31)
Example for Dresses Ads in the US - Real Life Online Example (9:43)
Example for Educational Website in India & Egypt (14:29)
Example for Hotel Companies (13:49)
Example for Insurance Companies (16:49)
Example for Web Design Company in Canada (14:00)
Plumber in Miami A Step-by-Step AI-Powered Case Study keyword planner included (11:58)
Targeting or Observation Mode in Google Ads, what is the difference (3:50)

Search & More: Your Q/A

Create Call Ads for Just Calls in the Search Network (5:21)
How to find competitor's ad spending (7:27)
Is Manual CPC the best bidding strategy in Google Ads (4:18)
Manual or Automated Bid Strategies (1:49)
Top 10 Advanced targeting features in Google Ads (6:55)
Why Your Google Ads Campaign Isn’t Running (And How to Fix It) (4:04)
Your ad isn’t scheduled to run right now (0:54)
Should You Target Low Search Volume Keywords in Google Ads? (1:45)
Why Google Ads Forces You to Choose a Conversion Goal – Updates, Workarounds, and Best Practices (2:34)
Google Ads for Dentists: Search vs Performance Max – Which Gets More Conversions? (1:39)
Google Ads & the Local 3-Pack Explained (3:36)

I am always here to help

I'm Here to Help You Succeed (0:22)
Your Feedback Matters (0:24)

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Mastering the Keyword Planner Tool

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